Introduction To Typography Pdf
Desktop Publishing. Whether youre looking to create a neighborhood newsletter or self publish your first novel, these resources will help you find the software and design techniques you need to create professional printed projects from your own home. Web. AIM Fonts. You are here Home Articles Fonts. Introduction. Fonts are the style of type face used to display text, numbers, characters and other glyphs as they are often called in the typography industry. Typography refers to the arrangement and appearance of text. Typography concerns not only the look of the glyphs, but how they are placed on the page page margins, the amount of empty space between paragraphs or lines, the alignment of text, etc. The most effective way to control font and other typographical styles is through the use of Cascading Style Sheets CSS. Important. In terms of font accessibility, there are a number of principles to keep in mind Use real text rather than text within graphics. I/419S0D4X79L.jpg' alt='Introduction To Typography Pdf' title='Introduction To Typography Pdf' />3 Introduction Logo Usage Official Logo University Seal Restricted Logos Obsolete Logos Versions Who should use the logo Signatures Prominence Colors Typography. Introduction To Typography Pdf' title='Introduction To Typography Pdf' />Select basic, simple, easily readable fonts. Use a limited number of fonts. Ensure sufficient contrast between the text and the background. Avoid small font sizes. Use relative units for font size. Limit the use of font variations such as bold, italics, and ALL CAPITAL LETTERS. Dont rely only on the appearance of the font color, shape, font variation, placement, etc. Content 1 Preface. Audience and Prerequisites. Avoid blinking or moving text. Real Text vs. Text Within Graphics. Text can be transformed into sound through the voice synthesizers in screen readers. Text can also be enlarged by screen enlargement or magnification software, without any loss of quality. These are the two main reasons why having content in text format is so important for accessibility. Although it is possible to provide alternative text for graphics, it is not possible to enlarge text in most graphics without some loss of quality unless the graphic is vector based, such as Scaleable Vector Graphics SVG or Flash, but this introduces a different set of potential accessibility problems. Example. The enlarged image of the word University above is difficult to read because it has become pixelated. In addition to readability of text within images, using real text instead of text within images provides many other benefits, such as lower bandwidth requirements, easier translation to other languages, better search engine optimizations, etc. Font Readability. Best practice is to use the most readable fonts. Introduction To Typography Pdf' title='Introduction To Typography Pdf' />Unfortunately, this is more easily said than done. Experts do not always agree which fonts are the most readable or which ones are most appropriate for web use. There are thousands of fonts and font variations that could potentially be used on a web site, especially with support for font embedding a technique for causing custom font definitions to be used in web content. There are, however, many fonts that are natively available in modern operating systems Arial. Book Antiqua. Comic Sans MSGeorgia. Courier New. Tahoma. Times New Roman. Trebuchet MSVerdanaetc. It is generally best to use standard fonts that are available on the end users device. Keep in mind that documents with only one, or only a few font faces are usually easier to read. Using too many font faces can create a confusing visual layout, which is bad for all users, but may be especially difficult for users with reading disorders, learning disabilities, or attention deficit disorders. Font families. Fonts are categorized into families based on their characteristics. The most common font families areserifsans serifcursivefantasymonospace. From among these, serif and sans serif fonts are by far the most common. Serif fonts. Serif fonts are characterized by the flared extensions, or strokes, on the tips of such letters as f, l, and i, as seen in the screen shot below Serif fonts also usually have a combination of thick and thin strokes, as seen in the curve of the letter f above. Examples of serif fonts include Times New Roman, Georgia, and Book Antiqua. Sans serif fonts. Sans serif fonts have plain endings, and appear blockier than serif fonts. They do not have the flared extensions, strokes, or other kinds of ornamentation. Sans means without, and serif refers to the extra strokes, or lines. Sans serif fonts include Arial, Tahoma, Trebuchet MS, and Verdana. Cursive fonts. Cursive fonts resemble hand written pen or brush strokes, often have artistic ornamentation, and sometimes have strokes that connect the letters together. Because cursive fonts are generally more difficult to read, they are usually a poor choice in terms of usability or accessibility, at least outside of brief, decorative sections of text. Another problem with cursive fonts is that they are less common on users computers, so the results may turn out markedly different than the designer intended unless font embedding is utilized. Fantasy fonts. Fantasy fonts are primarily decorative, and are not designed to be used as the main font for long passages of text. Fantasy fonts vary wildly in their appearance and artistic content. There are no elements or particular characteristics that categorize fantasy fonts other than their decorativeness. Like cursive fonts, fantasy fonts are generally a poor choice for web content in terms of readability and availability on users computers. Monospace fonts. Monospace fonts get their name from the fact that each letter takes up the same width of space. Even letters which might seem to require different widths, such as an uppercase W and a lowercase i take up the same width in monospace fonts. Even the empty spaces between words are the same width as all of the letters themselves. Common monospace fonts are Courier and Courier New. Both of these fonts have the appearance of old typewriter font faces, and are commonly used to display computer code, HTML markup, and other technical content. Specifying a font family. To account for the fact that not all computers have the same fonts installed, developers should specify a series of fonts that the browser can use to render the text. The best way to do this is with Cascading Style Sheets CSS. Using CSS, developers specify the preferred font first, followed by other fonts that can serve as substitutes, and the name of the font family at the end of the list. Example. The CSS specifies a number of font faces or families. Helvetica, Arial, sans serif h. Georgia, Times, Times New Roman, serif In each of the styles above, the browser would apply the first font in the list which is installed on the computer. If the first font in the list is installed, the computer will apply it. If not, it will try to apply the second in the list, then the third, and so on, until reaching the end of the list of fonts, at which time it would apply the browser default font typically Times New Roman. Font embedding. Modern browsers allow font embedding, a technique that allows the browser to download font definitions for non standard fonts and then display text in those font faces. While most system level fonts are designed for some level of readability, many custom designed fonts are not. Care should be taken to use fonts that maintain high levels of readability. Simply changing the font face has no impact on screen reader or other types of accessibility, so long as the actual underlying text is maintained in an accessible format. Font designed especially for on screen viewing. Although serif fonts such as Times and Times New Roman are generally regarded as the most readable font family for printed text, there is conflicting information about which font is the best to use for web based content. Zprotect 1 6 Keygen Generator more.